When it comes to skincare, most of us think of cleansers, moisturisers, and SPF. But there’s one powerhouse step that often gets overlooked: the serum. If glowing, healthy skin is on your wishlist, it might be time to ask yourself—is a serum missing from my skincare routine?
In this blog, we’ll explore what a serum is, why it matters, how it impacts your skin, whether you really need both a serum and a moisturiser, and how to choose the right one for you.
What is a Serum?
A serum is a lightweight, fast-absorbing skincare product formulated with high concentrations of active ingredients. Unlike moisturisers, which primarily hydrate and protect, serums are designed to deliver targeted treatments deep into the skin. Whether your concern is dullness, dryness, fine lines, or uneven skin tone, there’s a serum for it.
Why Serums Are Essential in Your Skincare Routine
Serums are the “problem solvers” of skincare. They address specific concerns that moisturisers alone can’t fully tackle. Adding a serum to your daily routine can:
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Brighten your complexion
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Smooth fine lines and wrinkles
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Reduce pigmentation and uneven skin tone
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Deeply hydrate and plump the skin
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Calm redness and sensitivity
It’s the step that upgrades your skincare routine from simple maintenance to visible results.
The Impact Serums Have on Your Skin
Because of their lightweight texture and concentrated formulas, serums penetrate deeper than creams or lotions. That means the active ingredients get to work faster—and the results are noticeable:
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Radiance: brighter, fresher-looking skin
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Firmness: improved elasticity and plumpness
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Hydration: long-lasting smoothness
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Evenness: reduced dark spots and more balanced skin tone
Do You Really Need Both a Serum and a Moisturiser?
The short answer: yes.
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A serum delivers potent, active ingredients that treat specific concerns.
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A moisturiser locks in hydration, strengthens your skin barrier, and provides protection.
Think of your serum as the treatment, and your moisturiser as the seal that ensures your skin stays nourished and resilient. Together, they’re the perfect duo.
How to Choose the Right Serum for You
With so many options, finding the right serum depends on your skin goals. Here are a few top picks from LAMAV’s award-winning, certified organic range, available at Naturally Fabulous:
✨ LAMAV Vitamin C Brightening Serum – Perfect for dull or uneven skin. Powered by Vitamin C and bio-active botanicals, this serum brightens, reduces pigmentation, and boosts collagen for a radiant, youthful glow.
✨ LAMAV Commiphora Extract Serum – Your go-to for firming and plumping. Rich in Commiphora extract and hyaluronic acid, it visibly smooths fine lines and supports skin elasticity.
✨ LAMAV Hyaluronic Ultra-Hydration Serum – A hydration hero. Infused with hyaluronic acid, aloe vera, and calming botanicals, it replenishes moisture, soothes sensitivity, and leaves skin soft and supple.
✨ LAMAV Bakuchiol Booster – A natural alternative to retinol. Gentle yet powerful, this booster reduces fine lines, improves texture, and supports cell renewal—without irritation.
✨ LAMAV Collagen Booster – 100% Bioactives to boost collagen production for firmer texture. Supercharge collagen synthesis, protecting against elastin degradation for a complexion that is smooth and plump.
The Naturally Fabulous Takeaway
If you’ve been skipping serums, now is the time to rethink your routine. These targeted treatments deliver visible results and can transform your skin from “doing okay” to fabulous.
At Naturally Fabulous, we’ve handpicked serums that are clean, non-toxic, and highly effective—so you can trust what you’re putting on your skin.
✨ Ready to meet your perfect serum match? Explore our full collection of LAMAV serums and give your skin the naturally fabulous glow it deserves.